Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

SPARROW HOSPITAL

My bold concept saved the account.

THE SITUATION: TIME FOR SOMETHING DIFFERENT.

Sparrow Hospital, the heartbeat of Mid-Michigan’s healthcare system, needed to attract more patients to its gastric surgery center without increasing its marketing budget. After two designers and several misses, the agency brought me in specifically for my bold, unconventional thinking. The client was frustrated, the account was at risk, and the next presentation had to land.

THE CREATIVE: A LITTLE COURAGE, A LOT OF IMPACT

I created targeted digital and pre-roll campaigns built around authentic patient stories, bold headlines, and colorful creative beyond traditional healthcare advertising. The client was nervous about breaking from traditional healthcare advertising, but trusted the direction and gave us the green light. The results proved the risk was worth taking: for a weight loss surgery clinic, the campaign drove over a hundred appointments, about four times the expected fifteen to twenty.

CONTACT

Let’s chat.

Need someone who can take the lead, elevate the work, and keep the creative moving? From a single project to a bigger brand challenge, I bring the experience to make a difference without making things complicated. Available for full-time or contract roles, agency or client-side.