Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

Open to remote Creative Director, Assoc Creative Director or Senior Art Director opportunities. Freelance projects welcome.

MAGMA

This project was the perfect fusion of trust & creativity.

THE SITUATION

Magma was a dream assignment. A highly visual product, a traditional industry ripe for creative disruption, and a client who trusted me to lead both strategy and creative. I started with research, studying competitors, talking with industry professionals, and identifying customer pain points. Those insights shaped four distinct creative concepts, ranging from familiar and conservative to bold and unexpected. That spectrum of possibilities gave the team room to explore, compare, and gain confidence in a new direction.

BUILDING THE WINNING CAMPAIGN

Once we selected a concept, I expanded it into a cohesive campaign, developing headlines, messaging, and creative across print advertising, editorial, email, and digital channels. I also incorporated testimonial videos into the broader marketing effort. Each step helped a traditionally cautious client become more comfortable exploring new approaches and channels. I built the entire library of assets.

CONTACT

Let’s chat.

Need someone who can take the lead, elevate the work, and keep the creative moving? From a single project to a bigger brand challenge, I bring the experience to make a difference without making things complicated. Available for full-time or contract roles, agency or client-side.